The Missing Link: Marketing Your Appraisal Business

$2,200.00 $2,400.00

Whether you're a sole proprietor or a corporate employee, you still need to market your expertise. We’re taught to research, analyze comps, and write defensible reports, but almost no one teaches us how to communicate our value, attract the right clients, or build a personal brand in this profession.


This small cohort will walk you through the pieces most appraisers skip… and set you up for your biggest year yet in 2026.

Next Cohort: January & February 2026

Whether you're a sole proprietor or a corporate employee, you still need to market your expertise. We’re taught to research, analyze comps, and write defensible reports, but almost no one teaches us how to communicate our value, attract the right clients, or build a personal brand in this profession.


This small cohort will walk you through the pieces most appraisers skip… and set you up for your biggest year yet in 2026.

Next Cohort: January & February 2026

What you'll gain from The Missing Link

  • Identify your niche and communicate your unique value in a way that resonates with the clients you want to serve.

  • Build a personal brand that positions you as a go-to expert in your market or specialty.

  • Create simple, sustainable marketing systems that support consistent, high-quality work (without feeling salesy).

  • Confidently talk about your expertise—online, in person, and in your reports.

  • Strengthen your referral network and leverage professional relationships to grow your influence and visibility.

  • Audit your website, online presence, and portfolio so they reflect your skill level and attract the right assignments.

  • Use content, communication, and small strategic shifts to elevate your fees and win more complex, higher-value work.

  • Set quarterly marketing goals and build an action plan that sets you up for your strongest year yet in 2026.